Why girls are better than boys.

Fast Company approached 72andSunny, and other agencies nationwide, with a unique challenge: rebrand baby girls as the No. 1 choice for parents in China,  a country with a long history of gender inequality.  It was a jump ball to the entire agency, and my concept was selected to represent us. I positioned baby girls as the high-performance child by riffing on the convention of high-performance automobile applications, giving you the power to check out baby girl tech specs and features... the kind of stuff that's super popular with the target demo: Chinese dudes considering parenthood.