A truck that questions what it means to be a truck.

The pickup truck category is defined by a strict set of conventions, rarely deviated from: deep, gravelly voice-overs; mud-caked tires; sweeping crane shots of desert bluffs; and anthems to horsepower and towing capacity. And while launching the Ridgeline with another “man"-ifesto about sheer performance might have played to type, there was one problem: Honda doesn’t abide by convention, they question it. So, that’s just what we did to highlight all of the super smart thinking and innovative features found in the new Ridgeline.