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Adobe | PDF Like A Boss
Show your work who’s boss.
Adobe invented the original PDF and to most of the working world that still means a boring, utilitarian, inflexible thing. But with the new Adobe Acrobat Document Cloud, the PDF is now an editable, sharable, living document. That means it’s more of a badass tool for workers to earn their blackbelt in office judo, so they can tackle any task, anywhere on any device with confidence. That's how you PDF Like a Boss. After laying the foundational creative, the team delivered the following suite of evergreen assets made to be used globally in different languages, and a portrait series of business archetypes created to target specific audiences.
Social & OOH
![PDFBOSS_1100.gif](https://images.squarespace-cdn.com/content/v1/5dffdc44c33a0b76360b0307/1578354751464-B9GXGYL4HT485OBD940T/PDFBOSS_1100.gif)
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![EDITBOSS_1100.gif](https://images.squarespace-cdn.com/content/v1/5dffdc44c33a0b76360b0307/1578354914935-EVJVR09LDA3MRNOPRYEC/EDITBOSS_1100.gif)
![SIGNBOSS_1100.gif](https://images.squarespace-cdn.com/content/v1/5dffdc44c33a0b76360b0307/1578356896901-GFUKZJH1TDX626QBLWWG/SIGNBOSS_1100.gif)
Portraits
![ADOBE_ACROBAT_STILLS_CONNECTEDCHLOE_SAND_CLOSE-UP_1_IPHONE_1422_HS03.jpg](https://images.squarespace-cdn.com/content/v1/5dffdc44c33a0b76360b0307/1578415477770-RK902BNFHLK78BTJ22QC/ADOBE_ACROBAT_STILLS_CONNECTEDCHLOE_SAND_CLOSE-UP_1_IPHONE_1422_HS03.jpg)
![ADOBE_ACROBAT_STILLS_CONNECTEDCHLOE_1_SAND_PORTRAIT_IPADPRO_1311_HS03.jpg](https://images.squarespace-cdn.com/content/v1/5dffdc44c33a0b76360b0307/1578415477369-AWMVSTO0PL7I33J3JCS3/ADOBE_ACROBAT_STILLS_CONNECTEDCHLOE_1_SAND_PORTRAIT_IPADPRO_1311_HS03.jpg)
![ADOBE_ACROBAT_STILLS_CONNECTEDCHLOE_SAND_CLOSE-UP_2_IPHONE_1493_HS03.jpg](https://images.squarespace-cdn.com/content/v1/5dffdc44c33a0b76360b0307/1578415478076-HD5VZE1D62UZ6VO483AO/ADOBE_ACROBAT_STILLS_CONNECTEDCHLOE_SAND_CLOSE-UP_2_IPHONE_1493_HS03.jpg)
![ADOBE_ACROBAT_STILLS_CONNECTEDCHLOE_2_SAND_PORTRAIT_GALAXYTABLET_1370_HS04.jpg](https://images.squarespace-cdn.com/content/v1/5dffdc44c33a0b76360b0307/1578415477455-FX4E4VF8HAA0ZN5BARZ7/ADOBE_ACROBAT_STILLS_CONNECTEDCHLOE_2_SAND_PORTRAIT_GALAXYTABLET_1370_HS04.jpg)
![ADOBE_ACROBAT_STILLS_IT_CLOSEUP_FLAMINGO_2004_HS02.jpg](https://images.squarespace-cdn.com/content/v1/5dffdc44c33a0b76360b0307/1578415477634-AUVKSIMEHX2ZTE40KYYA/ADOBE_ACROBAT_STILLS_IT_CLOSEUP_FLAMINGO_2004_HS02.jpg)
![ADOBE_ACROBAT_STILLS_IT_PORTRAIT_FLAMINGO_MICROSOFTSURFACE_1952_HS02.jpg](https://images.squarespace-cdn.com/content/v1/5dffdc44c33a0b76360b0307/1578415476919-PW7WCXK1XC5PJ5VJGQF0/ADOBE_ACROBAT_STILLS_IT_PORTRAIT_FLAMINGO_MICROSOFTSURFACE_1952_HS02.jpg)
![ADOBE_ACROBAT_STILLS_OFFICEOWEN_CLOSEUP_TRUEBLUE_1638_HS03.jpg](https://images.squarespace-cdn.com/content/v1/5dffdc44c33a0b76360b0307/1578415478254-V264DLYRCHSKD66BR24K/ADOBE_ACROBAT_STILLS_OFFICEOWEN_CLOSEUP_TRUEBLUE_1638_HS03.jpg)
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![ADOBE_ACROBAT_STILLS_VISIONLEADER_CLOSEUP_MINT_1857_HS03.jpg](https://images.squarespace-cdn.com/content/v1/5dffdc44c33a0b76360b0307/1578415499358-18H7RDFUHOJCDMFKKXL8/ADOBE_ACROBAT_STILLS_VISIONLEADER_CLOSEUP_MINT_1857_HS03.jpg)
![ADOBE_ACROBAT_STILLS_VISIONLEADER_PORTRAIT_MINT_SAMSUNGGALAXYS9_1716_HS03.jpg](https://images.squarespace-cdn.com/content/v1/5dffdc44c33a0b76360b0307/1578415499304-OGLXT2R9QXTCIWDPT46D/ADOBE_ACROBAT_STILLS_VISIONLEADER_PORTRAIT_MINT_SAMSUNGGALAXYS9_1716_HS03.jpg)
![ADOBE_ACROBAT_STILLS_OVERHEAD_MINT_TABLETOP_VISIONLEADER_0515_HS04_Scan_Mobile_App_Marquee.jpg](https://images.squarespace-cdn.com/content/v1/5dffdc44c33a0b76360b0307/1578415316795-GDEI6JK7R5YPJQHRZ664/ADOBE_ACROBAT_STILLS_OVERHEAD_MINT_TABLETOP_VISIONLEADER_0515_HS04_Scan_Mobile_App_Marquee.jpg)
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![ADOBE_ACROBAT_STILLS_OVERHEAD_SAND_TABLETOP_OFFICEWORKER_0502_HS01_Service_Now.jpg](https://images.squarespace-cdn.com/content/v1/5dffdc44c33a0b76360b0307/1578415316269-U9GUFJ8U41H0T2RWW05Y/ADOBE_ACROBAT_STILLS_OVERHEAD_SAND_TABLETOP_OFFICEWORKER_0502_HS01_Service_Now.jpg)
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![ADOBE_ACROBAT_STILLS_OVERSHOULDER_TABLETOP_FLAMINGO_GOVERNMENT_1148_HS01_GOVT_ID.jpg](https://images.squarespace-cdn.com/content/v1/5dffdc44c33a0b76360b0307/1578415316559-JZP9X71OGTI5PNK9HFWV/ADOBE_ACROBAT_STILLS_OVERSHOULDER_TABLETOP_FLAMINGO_GOVERNMENT_1148_HS01_GOVT_ID.jpg)
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